Aug 17, 2026
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2 min read
Two people buy the same product for opposite reasons - not all customers are worth the same.
Jul 29, 2026
How we fixed AI-generated creative breaking on text, plus TheLab is finally live in the Shopify App Store.
Jul 11, 2026
The accounts we scale fastest are the ones where the founder isn't touching anything
Jun 16, 2026
4 min read
The 4-campaign structure we run above $25k/day
Jun 9, 2026
Massive creative volume, Prime Day prep, and what's happening with the Meta algo right now
Jun 2, 2026
Includes a checklist you can apply to your own account
