Creative is the strongest lever. Not audience, not bidding, not even budget. The brands growing right now are the ones who have figured this out.
In this issue:
🔹 Doubling creative output without touching retainers
🔸 Prime Day 2026: what to do if you're DTC
💡 The Meta algo split happening right now
Let’s dive in!
The only direction the agency model should move
The biggest internal project at DREAMLABS right now: doubling creative output per client without touching retainers.
The math is simple. More creative means more tests. More tests means more winners. More winners means more growth.
Creative ops is the lever. Faster briefs, faster production, tighter feedback loop. Every internal build we're running points at the same outcome: more value to the client, same price.
We're cranking 15,000 ads a month right now. That's 62.5 ads every working hour. Not impossible, but the creative pipeline has to actually hold up at that volume. That's what this build is about. Making sure the infrastructure for producing creative actually matches the output we need.
The agency model should only ever move in one direction: how do we provide more value? That's always the top question. Raising retainers before you've maximized the value you're delivering is a trap most agencies fall into early.
We're not interested in that.
More creative. Same price. The client wins. The account wins. And on top of all that, the relationship lasts.
From the feed
This one got traction. CPMs and CPCs are more expensive on the new algo, but CVR is higher to a cleaner audience. If your numbers have been swinging in an account you haven't touched, this might be why. Wait it out, or try a fresh account with excluded engaged audiences, and measure on a 7DC.
Plan your Prime Day
Amazon Prime Day 2026 runs June 23–26.
If you're DTC, this actually affects you whether you sell on Amazon or not.
Buying behavior will shift during that window. In my experience, conversion rates tend to rise across the portfolio. You have three real plays to consider:
Run your own sale, and ride the intent wave.
If you're Amazon-native, route Meta traffic straight to your listing.
Hold pricing, raise ad spend, and let intent do the work.
A common mistake is doing nothing, because you're not an Amazon brand. But you still benefit from elevated buyer intent.
Plan your offer, your spend, and your inventory now: June 23 is just two weeks out.
— Torii, founder @ DREAMLABS
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If you’re spending $150k/month on ads, and you want to know how we’d approach your specific situation, contact us here.
